Turns a spec into a priced quote — drop "A4, 200gsm matte, 5000 run" into the chat and Estimator picks the press, calculates make-ready, and applies your markup. Example: a postcard spec returns a full price in under a minute, without you opening a spreadsheet.

Keeps your shop's prices consistent across operators — every quote uses the same substrate costs, machine speeds, and markup buckets, so two operators quoting the same job land within cents of each other.

Shows the production route behind every price — open any quote and read which press, substrate, and finishing steps Estimator selected, then adjust setup once and re-quote.

Substrates — the paper and printable materials you stock.

Print Machines — your presses (sheet-fed digital, sheet-fed offset, web, large format).

Finishing & Binding Machines — cutters, folders, laminators, stitchers, perfect binders, case-makers.

Products — the categories you quote (business cards, books, posters) and the parts and production steps inside each one.

Reference Data — shared lookup values used across products: finish sizes, page counts, fold schemes, page colours, die-cut templates.

Category Pricing — the markup buckets applied to each product category.

Pricing Rules — conditional adjustments on top of base pricing.

Settings — quote-letter email template, general options, AI behaviour guidance, and export endpoints.