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[Order Intake - GCW] What is Gelato HQ? An Introduction for Brands and PSPs

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Written by Toby Dawson
Updated over a week ago

Gelato Headquarters (Gelato HQ) is your single command center for managing orders across your entire print network - no more system-hopping, no more guesswork.

What Gelato HQ Actually Does for You

Think of HQ as mission control for your print operations. Instead of scattered information across multiple systems, you get:

🎯 One Dashboard, All Your Orders
See every order from every printer in one place. Customer asking about their canvas order? Find it in seconds.

📊 Real Performance Data
Which printer consistently hits deadlines? Which one's struggling with rush orders? HQ shows you the data so you can make smarter routing decisions.

⚡ Instant Order Actions
Spot an address typo? Fix it before production starts. Need to reorder urgently? Simply click the reorder button.

🔍 Full Order Transparency
Track orders from "just submitted" to "delivered to customer" - with timestamps, carrier details, and tracking links all in one place.

Key Benefits That Actually Matter

For Brands:

  • Reduce customer service chaos - Answer "where's my order?" instantly instead of playing detective across multiple systems

  • Make data-driven decisions - Route future orders to your most reliable printers based on actual performance metrics

  • Catch problems early - Spot delayed orders before your customers do

  • Streamline operations - Manage reorders, address changes, and tracking from one interface

For PSPs:

  • Showcase your excellence - Performance metrics highlight when you're hitting SLAs and exceeding expectations

  • Faster issue resolution - Clear communication channels with brands reduce back-and-forth emails

  • Professional image - Give your brand customers a polished, unified experience

  • Reduced support burden - Fewer calls and emails when brands can see everything themselves

Your HQ Control Center

Orders Dashboard - Your mission control. Filter by printer, date, or status to find exactly what you need.

Dispatch Overview - The scoreboard. See which printers are crushing their deadlines and which need attention.

Order Requests & Postbacks - Under the hood. Technical details for troubleshooting when things don't go as planned.


Ready to get started? Find out how here.

Need a demo? Watch the video tour below or contact our team to see HQ in action with your specific use case.


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