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What is Store Link: Ecommerce

An overview of Store Link: Ecommerce — who it's for, what it does, and how it works.

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Written by Alyssa Rivera

Store Link: Ecommerce is a print-on-demand platform for print service providers and their merchants. Connect your ecommerce stores — Shopify, Etsy, WooCommerce, Amazon, TikTok Shop — to a single dashboard that publishes products, manages mockups, and routes orders into your production.

Who it's for

Store Link: Ecommerce serves three kinds of operator. Pick the one that matches you.

  • Direct PSP — You sell your own branded products through your own Shopify, Etsy, WooCommerce, Amazon, or TikTok Shop store. Orders from those stores route directly to your production floor. → Getting started as a Direct PSP

  • Agency PSP — You set up and run stores on behalf of multiple merchant customers as a service. You manage connections, products, and order fulfilment; your merchants log in to their own scoped storefront to monitor their products and orders. → Getting started as an Agency PSP

  • Reseller PSP — You offer Store Link as your own product. Your merchants sign up, connect their own stores, and never see the Gelato name — the platform appears to them as a neutral "Connect" experience. → Getting started as a Reseller PSP

What you can do with it

  • Connect Shopify, Etsy, WooCommerce, Amazon, and TikTok Shop stores

  • Create products in bulk and publish them across multiple stores

  • Generate product mockups automatically with AI

  • Let your customers personalise products at the time of purchase

  • Set pricing, shipping, and stock rules per store

  • Manage every store, order, and product from a single dashboard

  • Add your logo to the Store Link experience (see Branding your Store Link experience)

How it works

  1. Connect your ecommerce store(s) to Store Link.

  2. Create or import products — start from the catalog, upload your own, or migrate from another POD provider.

  3. Customise mockups, pricing, and personalisation.

  4. Sell. Orders from the marketplace flow into Store Link automatically.

  5. Produce. Store Link routes the order to the right Gelato facility for production.

  6. Track. Status updates flow back to the shopper through the marketplace.

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