Amazon is supported in Store Link, with a smaller set of capabilities than Shopify or Etsy. Read the "What's supported today" section first so you can plan your catalog accordingly.
What's supported today
Capability | Amazon today |
Connect via Amazon SP-API (OAuth) | ✓ |
Publish products from the Gelato catalog | ✓ — a defined set of catalog products today |
Publish Store Link-specific custom products | ✗ — not yet supported |
Cost per item published to Amazon | ✓ |
Customer-facing personalisation (Amazon Custom) | ✗ — not yet supported |
Mockups | ✓ |
Real-time order webhooks | ✗ — orders fetched on a schedule |
If you need personalisation or want to publish custom (non-Gelato-catalog) products, Shopify or Etsy is currently a better fit. We're actively closing this gap — see Limitations and roadmap below.
Before you start
You have an active Amazon seller account with API access.
Your Store Link account is set up.
Step 1 — Install the app
Open the Amazon connector from your Store Link dashboard, or install from Amazon Seller Central → Apps & Services.
Step 2 — Authorise SP-API
Amazon's Selling Partner API uses a permissioned authorisation flow. Approve the requested access, and Store Link is connected to your seller account.
Step 3 — Publish products
From Store Link, publish products from the Gelato catalog that are supported for Amazon. If a product isn't supported, the option to publish will be disabled.
Orders from Amazon
Amazon orders are fetched on a schedule, not pushed in real-time. Expect a short delay between an Amazon order and it appearing in your Store Link Orders list.
Limitations and roadmap
Two known gaps today, both actively being worked on:
Custom (Store Link-specific) products aren't published to Amazon. Only Gelato-catalog products are supported today.
Personalisation isn't supported on Amazon listings. Amazon's personalisation primitive (Amazon Custom) is a future integration target.
If your business depends on either, plan around it for now. We'll update this article when the gaps close.
Disconnecting and inactivity
See Disconnect & reconnect a store for the disconnect flow. Inactivity policy for Amazon: contact your account manager.
Related articles
Setting customer pricing & markups — Amazon supports cost-per-item
