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Connect an Amazon store

Connect an Amazon store via SP-API — and what's supported today.

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Written by Alyssa Rivera

Amazon is supported in Store Link, with a smaller set of capabilities than Shopify or Etsy. Read the "What's supported today" section first so you can plan your catalog accordingly.

What's supported today

Capability

Amazon today

Connect via Amazon SP-API (OAuth)

Publish products from the Gelato catalog

✓ — a defined set of catalog products today

Publish Store Link-specific custom products

✗ — not yet supported

Cost per item published to Amazon

Customer-facing personalisation (Amazon Custom)

✗ — not yet supported

Mockups

Real-time order webhooks

✗ — orders fetched on a schedule

If you need personalisation or want to publish custom (non-Gelato-catalog) products, Shopify or Etsy is currently a better fit. We're actively closing this gap — see Limitations and roadmap below.

Before you start

  • You have an active Amazon seller account with API access.

  • Your Store Link account is set up.

Step 1 — Install the app

Open the Amazon connector from your Store Link dashboard, or install from Amazon Seller Central → Apps & Services.

Step 2 — Authorise SP-API

Amazon's Selling Partner API uses a permissioned authorisation flow. Approve the requested access, and Store Link is connected to your seller account.

Step 3 — Publish products

From Store Link, publish products from the Gelato catalog that are supported for Amazon. If a product isn't supported, the option to publish will be disabled.

Orders from Amazon

Amazon orders are fetched on a schedule, not pushed in real-time. Expect a short delay between an Amazon order and it appearing in your Store Link Orders list.

Limitations and roadmap

Two known gaps today, both actively being worked on:

  • Custom (Store Link-specific) products aren't published to Amazon. Only Gelato-catalog products are supported today.

  • Personalisation isn't supported on Amazon listings. Amazon's personalisation primitive (Amazon Custom) is a future integration target.

If your business depends on either, plan around it for now. We'll update this article when the gaps close.

Disconnecting and inactivity

See Disconnect & reconnect a store for the disconnect flow. Inactivity policy for Amazon: contact your account manager.

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